Sri Lankan Airlines to launch own loyalty program

Mar 04, 2008 (LBO) – SriLankan Airlines will launch its own frequent flyer program after the Emirates ‘Skywards’ program ends with the termination of their management contract in March, the airline said. “All SriLankan Airlines’ Skywards members will continue their membership and rewards will continue to be available on Emirates flights and from other leisure and lifestyle partners,” the airline said. SriLankan will honour Skywards reward tickets till March next year.

“Our new frequent flyer programme will have its own unique identity and logo and its membership will be open to passengers who fly SriLankan Airlines to any destination on our route network of 54 destinations,” Mohamed Fazeel, who will be heading the program said in a statement.

Sri Lankan’s loyalty program will start from April 01.

Existing Skywards members will have the option of transferring their miles to the new program.