Sri Lanka’s Coke unit in cricket talent search

Feb 6, 2008 (LBO) – Sri Lanka’s Coca Cola unit has teamed up with former cricket star Aravinda de Silva to launch ˜Cricket pathway’, a project to search for cricketing talent in rural areas in the country. “Coca Cola wants to see youngsters blossoming from school champions to world champions with guidance and support from Coca Cola, the firm’s Country Manager for Sri Lanka and Maldives, Manish Chaturvedi, said.

What I have found is that there is immense talent available in Sri Lanka, de Silva, the programme’s administrator said. We lack something important and that is proper guidance.

We also want to educate them as to what is really required at the highest level to compete against top countries like Australia.

The project is set to kick off on March 28, 2008 in the form of regional cricket clinics.

Students in the age group of 15 17 are eligible to apply and a total of 72 will be selected from each province.

Sri Lanka Cricket, the game’s administrative body, says the initiative will also target junior cricket and the under 19 Cricket World Cup held every two years.

Development of school cricket is my priority, said former cricket captain