Talk Cheap

Lord Mark Malloch-Brown at the Horton Debate Society Dinner in Colombo, Sri Lanka

Sept 20 (LBO) – Payphone operator Tritel Services Limited said Wednesday it would slash outgoing call charges by 33 percent, expanding reach into rural markets.

œOur priority focus is on rural communities as well as the less affluent urban community who find fixed telephony and mobile services too expensive and out of their reach, Ananth V. Selladorai, Deputy Chief Executive Officer at Tritel, said in a statement.

Celebrating nine years in operation, the tariff cut will take effect from September 20, bringing off-peak rates on outgoing calls down to 1.66 rupees a minute.

The tariff reductions will be operative from 6 pm to 8 am on week days and from 2 pm on Saturday to 8 am on Monday.

Tritel operates 5000 payphone terminals island wide and covers 80 percent of major towns and suburbs via regional offices in Colombo, Matara, Kurunegala and Gampaha, the company said.

Malaysian owned Tritel, also the island’s biggest telephone operator, has an estimated four million regular customers a month.

Tritel currently piggybacks on wireless, wireline, mobile and CDMA (code division multiple access) technology, to connect its booths scat