The Body Shop launches in Sri Lanka

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Mar 01, 2016 (LBO) – The well-known British Cosmetics company, The Body Shop, has finally set foot in our paradise isle.

“Gone are the days of relying on friends or relatives visiting from overseas to get our hands on a Body Shop pack. Now we Sri Lankans too can purchase our favourite products whenever necessary,” said Stephanie Siriwardhana, Miss Sri Lanka 2011, at the launch event.

The Body Shop has over 3,000 stores in 60 countries and Sri Lanka is now included in that list.

Founded in 1976 by Dame Anita Roddick, The Body Shop introduced fair trade to the cosmetics and toiletries industry in 1987, and was the first cosmetics brand to be recognized under the Humane Cosmetics standard for their “Against Animal Testing” policy.

70 percent of the product packaging does not contain fossil fuels and The Body Shop meets strict biodegradable standards.

The products ranges include “Oils of Life” which uses three seed oils sourced from Egypt, Chile and China and “Spa of the World” which sources its ingredients from Japan, Morocco, Thailand and Africa.

The launch took place on 29th February 2016 at the Water’s Edge with brand ambassador Jacqueline Fernandez, Miss Sri Lanka 2006, speaking a few words about her use of The Body Shop products since she was a teenager.

Speaking on the launch Ashok Pathirage, CEO of Softlogic Group said, “We are thrilled to associate with The Body Shop. In The Body Shop, we have found our kindred spirit: thanks to the synergy of our values, vision and culture, we will have the opportunity to greatly accelerate the business in Sri Lanka.”

Softlogic group holds the franchise for the new store.

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The Body Shop launch

The Body Shop launch