The two agreements will lay a foundation on which future growth plans can be built, CEAT-Kelani Associated Holdings Managing Director V. Sekhar said.
rnrn”With active technology support and assistance from CEAT India, the CEAT tyres in Sri Lanka have been re-designed for enhanced performance and coupled with an aggressive pricing strategy. CEAT-Kelani is now poised for excellent growth. These agreements will lend fresh impetus to plans for a greater level of production,” Mr. Ahwin Padukone, General Manager – Sales & Marketing said.
rnrnHe said the mood at both the plants is buoyant and the company is now confident of surpassing customer expectations.
rnrnAssociated CEAT was established in 1993 and is the only pneumatic tyre manufacturer in Sri Lanka to receive ISO 9002 accreditation. In January 1999, the company entered into a strategic partnership with Kelani Tyres.rn