Travel exchange specialist Travelex will scale up operation in Sri Lanka to tap into the potential of the peace fueled growth in tourism.
Sri Lanka is part of the firms strategy along with entering the Indian market in Nov. 2003, to tap into the US$ 1.5bn travel market in South Asia.rn
rnTravelex, a company that caters to financial needs of travellers took over the local operations of Thomas Cook in 2000, but kept operations at modest levels due to the small size of the market. rn
rnThe group is already physically present in 35 countries and has institutional relationships extending into 110 countries.rn
rnHowever it was only last year that the regional growth expectations attracted the Travelex brands physical presence into South Asia.rn
rnThe company went into full domestic operations in India in October 2003 and hopes to dig its heels in and role out its extensive product range in Sri Lanka by end 2004.rn
rnldblquote Travel and tourism is booming in Sri Lanka and within the region, said