ACL Cables launches its own online sales channel to personalize customer experience

Sri Lanka’s leading cable manufacturer, ACL Cables PLC launched its own e-commerce platform designed to help customers personalize their buying experience.

The “ACL shop online” e-commerce platform can be accessed through the ACL corporate website www.acl.lk or through the direct link www.acl.lk/shoponline. This paves way for the company to reach its customers more conveniently and efficiently and also provides a novel way of digitalizing its sales effort.

For ACL it is a landmark event, as this is the first time creating their own online space, ensuring customers have easy access to the wide range of products. Previously, ACL products were available online only via third party listed e-commerce platforms.

With the new e-commerce platform, all ACL customer segments namely dealers, consumers (house builders), electricians etc., can obtain all their product requirements at one location.

Customers are required to register their details on the ecommerce portal prior to shopping. This will ensure users to fulfill their requirements with ease during recurring visits and a seamless shopping experience. Nevertheless a general customer is given the option to access the shopping portal and purchase their requirement without a registration as well. 

Importantly, the shopping cart consists of the full range of products marketed and distributed by ACL Cables including domestic cables, switches, circuit protection devices, ceiling fans and all electrical accessories.

Notably, this e-commerce platform is positioned as a separate sales channel for ACL apart from its usual dealer and distribution sales channels, which is the core sales operation of the company.

Providing an added bonus, all products listed on the site are priced at a special discounted rate below the usual maximum retail price (MRP) encouraging customers to visit often and purchase their requirements through the site. ACL Cables own 70% of the cable market share and revenue over Rs. 18 billion as a group. The company has evolved itself to position as a one stop shop organization in the electrical manufacturing industry. In addition to its cable business ACL manufacturers and markets a range of switches, circuit protection devices,  ceiling fans, and many other electrical accessories.