June 11, 2014 (LBO) – MindShare Sri Lanka, a GroupM agency, said it had won silver at GoaFest2014 for an advertisement of Sunlight, a product of Unilever. The advertising festival is organized Advertising Agencies Association of India (AAAI) and The Advertising Club.
Mindshare Sri Lanka, had won Silver in the ˜Best Integrated Campaign for the Rest of Asia™ category within the Media Abby awards segment, coming second only to its sister agency, Mindshare Pakistan, which won Gold, the firm said.
The winning Sunlight campaign, ‘It™s Raining Roses’ involved the launch of Rose and Lemon fragrances promoted through a large-scale event, where a helicopter showered unsuspecting customers in key towns with scented rose petals and gift vouchers.
Jhumka Saha, Leader, Mindshare Sri Lanka said in a statement that said the firm provided clients with innovative and effective solutions through different frameworks.
Of the five nominees in the category, three were products of Unilever Sri Lanka handled by Mindshare, namely Sunlight, Close Up, and Lifebuoy.
GoaFest was made open in 2012 to agencies from across South Asia, including Banglades