New devices and platforms such as smartphones are constantly shaping; when, where and how consumers interact, use services and access information.More and more of us are conducting everyday domestic commerce online.Whilstdigital consumers benefit through increased choice, improved ease, speed and immediacy, this online commerce poses its own challenges.
This article takes a cursory look at the potential risks and challenges confronting the ˜digital age consumer’ and the need to strengthen consumers’ rights in this new arena. Sri Lanka would need to look at its policy and regulatory apparatus to address the emergingchallenges confronted by themodern Sri Lankan consumer.
Issues of Privacy in a Surveillance Society
The modern consumer is no longer a faceless entity, consumers leave behind a digital trail of data when- and where-ever