Lanka Business Online

Facebook starts cutting down traffic to low quality sites


May 12, 2017 (LBO) – Social media giant Facebook announced that they have rolled out an update so people see fewer posts and ads in their news feed that links to low-quality web pages.

Facebook said this change will roll out gradually over the coming months and it will help reduce the economic incentives of financially-motivated spammers.

With this new update, publishers that do not have the type of low-quality landing page experience referenced may see a small increase in traffic.

“We have had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising on our platform,” Facebook said.

“Now, we are increasing enforcement on ads and also taking into account organic posts in News Feed.”

With this update, Facebook has reviewed hundreds of thousands of web pages linked to from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads.

“So if we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad.”

“This way people can see fewer misleading posts and more informative posts.”

Facebook users are disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in spams.

According to Facebook, to make a website experience better and avoid seeing a decline in engagement, referrals or ad delivery, businesses should be careful of the following:

A disproportionate volume of ads relative to content. This includes advertisements, and not legal obligations such as cookie policies or logins to private content, such as paywalls.

Featuring sexually suggestive or shocking content. See relevant policies for Sensational Content and Adult Content.

Pages that contain malicious or deceptive ads which include Prohibited Content as defined in our policies.

Use of pop-up ads or interstitial ads, which disrupt the user experience.

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