Uninterrupted supply through comprehensive production, imports and logistics optimization reaps positive results
Operating at maximum production capacity with optimized distribution channels for a number of weeks, INSEE Cement has successfully helped to mitigate the cement shortage that was prevailing in the local market. INSEE Cement’s concentrated and immediate contingency measures across its entire operation at the onset of the shortage ensured an uninterrupted market supply of cement, while also logging a record-high 700,000 MT production output during the third quarter of 2021 for the company.
“As Sri Lanka’s leading cement manufacturer, INSEE Cement took
on the responsibility to ensure the local construction industry’s post-COVID-19
revival remained on its trajectory,” stated Gustavo Navarro, Chief Executive
Officer at INSEE Cement Sri Lanka. “We continued to fully support government
regulations and industrial policies to first stabilize the market, and were
able to deploy our island-wide distribution and dealership network to ensure an
uninterrupted supply across the island. The loyalty and patience of our
customers gave us that extra encouragement we needed to overcome the
challenge.”
INSEE Cement operates at a 3.6MT maximum capacity, with a 1.5MT
production at the Galle plant, a 1.3MT output from the Puttalam facility and a
0.8MT import capacity at the Colombo Cement Terminal.
To mitigate the shortage the company introduced two more additional import vessels to its logistics operation to accelerate production and distribution cycles.
First you lobby the government to ban imports, based on flawed if not fraudulent claims that you can source cement demand locally. Next you lobby the govt to raise import taxes on your competitors whilst preventing and drive out 32 small local businesses. You then use this oligopoly to create a market shortage and raise prices. And yet you use the media to portray yourself as the saviors. #CementMafia