Mar 29, 2016 (LBO) – A Taban Air charter carrying 180 passengers traveling from Iran touched down in Sri Lanka earlier this month, Aitken Spence Travels said.
The charter during the annual Norouz festival was greeted with a water cannon on its flight to Colombo following a lapse of 5 years. The arrival marks the fruition of destination marketing efforts made by Aitken Spence Travels to reintroduce Iranian tourists to Sri Lanka, a statement said.
Traditionally Iranians take their annual holiday during the Norouz festival which is a nation-wide Iranian celebration.
“We are really pleased that our marketing efforts and activities have paid off from the Iranin market. Considering that a charter is making its way to Sri Lanka after a lapse of over 5 years, we believe that this is a market that will grow further,” said Nalin Jayasundera, Managing Director of Aitken Spence Travels.
“In the eyes of the international travellers, Sri Lanka is a very safe destination to travel to. Today with the peaceful environment prevailing in the country, the destination has diverstiy to offer a wonderful holiday experience at extremely competitive prices. Aitken Spence Travels has always looked at different markets with the bigger picture in mind and we are happy that our efforts are generating positive results,” he said.
The group is set to explore the the hill capital of Kandy prior to indulging in Sri Lankan beaches and making shopping trips in Colombo.
Aitken Spence Travels has proactively undertakes initiatives to open up new market segments for destination Sri Lanka having designed attractive tour itineraries centred on heritage, beaches and shopping which appeals most to Iranian travellers, a statement said.
Aitken Spence Travels have successfully created a nich for themselves in this revived market that is creating greater potential for increased arrivals in the future.
Aitken Spence Travels, the country’s largest tour operator handling over 120,000 pax annually, undertook the ground operation and itineraries for Iranian holiday-makers traveling in this charter.