Apr 26, 2017 (LBO) – Senior thought leaders from Sri Lanka and abroad will speak on “Marketing is Dead, Now What? – Building Breakthrough Brands in Post-Marketing Age” at Lanka Business Online’s fifth consecutive annual edition of LBR LBO Brand Summit on Wednesday the 3rd May at Cinnamon Grand Hotel, Colombo.
“LBO has earned a fine reputation as Sri Lanka’s foremost conference organizer on technology, marketing, management, infrastructure and economy. LBR LBO Brand Summit, over a period of five years, has now become the most sought after thought leadership event on transforming marketing through technology and analytics,” said Lakshaman Bandaranayake, founder and director of Lanka Business Online (LBO) and summit curator.
“The LBR LBO Brand Summit provides a forum for corporate executives from all branches of industry, business and academia to gain insights to how digital could be leveraged to redefine, re-imagine, and reinvent the relationship between brands and consumers.”
This year’s edition of LBR LBO Brand Summit will challenge participants to rethink marketing, both as a business philosophy and a business function.
In today’s context, is the obsession with customer satisfaction a sound business philosophy, if it creates collateral damage to other stakeholders and to the nature?
The summit will also question whether the 20th century practices of marketing are capable of delivering business results, today and tomorrow”
In five thought provoking sessions LBR LBO Brand Summit will address the following areas pertinent to the challenges present day marketing professionals are facing.
1. Is marketing in digital age and digital marketing one and the same? Is digital just another channel or a wholly new way of engaging customers with an enriched experience?
2. Is the digital technology sweeping the globe causing tectonic shifts in the brand building landscape?
3. Are the hitherto practiced marketing practices and tools capable of delivering today’s and tomorrow’s business results?
4. What impact digital has on meaning and role of brands?
5. Is a new paradigm in brand marketingdemanded to serve the needs, tastes and preferences of digital empowered consumers?
6. Is it possible to build “hyper individualization” even in mass marketed products?
7. What are the content consumption dynamics of multi-screen users and how that can be factored in building multi-screen customer engagement?
8. Is passive, one way brand communication delivers the expected results? How is content marketing delivering a wholly different consumer engagements?
Commenting about the speakers at this year’s LBR LBO Brand Summit, Ranjan Hulugalle, Chairman of LBO said, “We are pleased to present thought leaders with proven track records in marketing, advertising, digital, brand building and creatinginnovating customer experience by leveraging technology. Theparticipation of industry leadersof high caliber, no doubt, will bring out valuable perspectives on the themes under discussion.”
The five sessions of the Summit are:Building breakthrough brands in post-marketing age; It isn’t digital marketing; it is marketing in digital age; Customer Experience: will “Hyper-individualization” retire cookie cutter? ; Welcome to the new multi-screen world: understanding cross-platform behavior of consumers; Content is king, let’s light the bonfire.
The speakers confirmed as at 25th of April include Alyna Haji-Omar (CEO; JWT Colombo), Amal Cabraal (Former Chairman; Unilever Sri lanka), Asanga Ranasinghe (Sector Managing Director, Group Marketing Director; Laugfs Holdings), Charulata Ravikumar (CEO; SapientRazorfish India), Farhan Qureshi (Country Manager – South Asian Frontier Markets; Google), Himalee Madurasinghe (Chief Executive; KANTA LMRB), Irene Joshy (Regional Qualitative Director; KANTAR TNS APAC), Jonathan Bonsey (Chairman; Bonsey Jaden), Kamal Amesur (Executive Creative Director; Hungama Digital), Kanishka Weeramunda (Founder, Director; PayMedia), Kumudu Gunasekera (Director; Stax Singapore), Laksiri Wickramage (Deputy Chairman; Derana TV), Navonil Chatterjee (Chief Strategy Officer, Y&R), Nimal Gunawardena (Chairman & CEO; Bates Strategic Alliance), Premakumar Prashanth (CEO; Direct2Door), Rasika Karunatilake (Vice President, General Manager and Head of Shared Services; Cake Labs), Rohan Jayaweera (COO; Antyra Solutions) Sabry Haniz (COO; GroupM Sri Lanka), Santosh Menon (Managing Director; BBDO Sri Lanka), Sunil Sethi (Managing Director – Sri Lanka & Indian Subcontinent, Fonterra Brands), Supun Weerasinghe (Director and Group CEO; Dialog Axiata), Tharaka Ranwala (Senior DGM, Sampath bank), Thayalan Bartlet (CEO; MullenLowe Sri Lanka), Vidya Sivaraja (GM Marketing- Sri Lanka & Indian Subcontinent; Fonterra Brands), Vikas Mehta (Group CMO & President, Marketing Services; MullenLowe Lintas Group)
“LBO LBR Brand Summit has become a regular ‘must –do’ feature in the calendars of all leading advertising and marketing professionals of the island. This is the day the industry mulls over and discusses trends and global developments in the field and ponders its ramifications for industry. LBO LBR has been a ‘thought-leader’ through this much-neededplatform for the industry.BBDO Lanka is delighted to support the LBO LBR Brand Summit.” Santosh Menon, BBDO Sri Lanka stated referring it the company’s association with the Brand Summit.
The Summit is also endorsed by Association of Accredited Advertising Agencies of Sri Lanka (4As), International Advertising Association (IAA), Market Research Society of Sri lanka (MRSSL) andAssociation of Chartered Certified Accountants (ACCA).
The Summit program, agenda, and registration details are available on www.events.lbo.lk