LBR LBO Summit to focus on brand innovation in the digital age

Jul 04, 2016 (LBO) - Sri Lanka’s leading digital strategists and regional thought leaders will take the stage at the 2016 edition of “LBR LBO Brand Summit,” themed “Building Winning Brands in the Digital Age and Strategy Innovation” Lanka Business Online, LBO, will be hosting the annual LBR LBO Brand Summit on Tuesday 12 July 2016 at the Oak Room, Cinnamon Grand Hotel. “Mastering and leveraging digital technologies will be key to building winning brands in today's always connected world,” said Lakshaman Bandaranayake, the founding publisher and summit curator. “Sri Lankan consumers are rapidly adopting digital tools in their personal, social, and professional lives and the adoption of smart mobile devices is accelerating. Mobile broadband will make the web accessible to people from all walks of life.” In this context, he says digital opens up vistas of opportunities for companies to enhance their enterprise marketing capabilities. Marketing and communication professionals can now leverage digital not just to create brand awareness, but to build deeply intimate, meaningful, and profitable customer engagements. The LBR LBO Brand Summit, over a period of four years, has earned a fine reputation as Sri Lanka’s premier conference on leading edge marketing themes. It provides a forum for corporate executives from all branches of industry, business and academia to gain insights to how digital could be leveraged to redefine, re-imagine, and reinvent the relationship between brands and consumers. “We are pleased to present digital thought leaders with proven track records in the areas of building enterprise marketing capabilities during five different thought provoking sessions,” Ranjan Hulugalle, Chairman of LBO said commenting about the speakers at this year’s Summit. “The presence of industry leaders of high caliber, no doubt, will bring out valuable perspectives on the themes under discussion.” Speakers confirmed to date include: Asha Sekhar (Coca Cola), Carlton D' Silva (Hungama Digital Services), Imal Fonseka (Ceylon Biscuits), Zoe Lawrence (TNS Asia Pacific), Joe Milward (3M, Sydney), Vidya Sivaraja (Fonterra), Rohan Jayaweera (Antyra), Supun Weerasinghe (Robi Axiata, Bangladesh), Atique Kazi (Xaxis/groupM, South Asia Region), Sheyantha Abeykoon (Digital Commerce Lanka), Ajith Salgado (Sampath Bank), Daniel Posavac (Bonsey Jaden, Singapore), Kumudu Gunasekera (Stax), Manuja Kasthuriarachchi (Neotenicity, SocialRoo), Ramesh Sundararajan (InsightAsia, Singapore) (space) and Alyna Haji Omar (JWT, Colombo). The sessions will cover the areas below critical for developing brands and customer engagement in the digital age:

Building Omni Channel Customer Experience with Digital
Leveraging digital for personalized communication
What Marketers Really Need to Know About Data Science
Issues and Challenges in eCommerce
Future of Digital Planning & Programmatic Buying
Leveraging mobile for digital advantage
Leveraging social media in developing deep customer engagement
The evolving role of the marketer in the age of digital
Role of content and creativity in building brands in digital space

MillenniumIT is the lead sponsor of the Summit while Sampath Bank has also pledged their continued support for the event. "As Sri Lanka's leading systems integrator, we are delighted to partner with LBR LBO Brand Summit to open new avenues to building competitive and winning brands by leveraging digital channels,” Shanaka Abeywickrama, head, Marketing and Corporate Communication, MillenniumIT said. “MillenniumIT offers a range of cutting edge smart technology solutions in Social Relationship Management and Data Science to local marketers to allow them gain insights into customer expectations and behavior.” The Summit is also endorsed by SLIM, ACCA and CIM, whose members could earn CPD credits for attending. The Association of Accredited Advertising Agencies of Sri Lanka, popularly known as 4As, is also endorsing the Summit. "Mastering and leveraging digital technologies will be key to building winning brands in today's always connected world,” Tharaka Ranwala, senior deputy general manager, consumer banking said. “Technology led customer experience transformation is at the heart of the Bank's strategy, and hence we are pleased to partner with LBR LBO Enterprise Summit 2016." The Summit program, agenda, and registration details are available on www.events.lbo.lk