Maldives launches ‘Always Natural’ tourism brand

The ousted Sri Lankan Prime Minister Ranil Wickremesinghe is seen during a press conference after a special parliamentary session at the Parliamentary complex, Colombo, Sri Lanka on 14 November 2018. Following a stay order issued by the Sri Lankan Supreme Court effective till 07 December 2018, Sri Lankan Parliament was reconvened on 14. Sri Lanka's Supreme Court on Tuesday (Nov 13) overruled President Maithripala Sirisena's dissolution of Parliament and ordered a halt to preparations for snap elections next year. (Photo by Tharaka Basnayaka/NurPhoto via Getty Images)

Oct 26, 2011 (LBO) – Maldives has launched a new slogan ‘Always Natural’ and a thumbprint-styled logo highlighting the Indian Ocean tourist paradise’s natural assets. The logo has been designed to express the natural elements of the country formed in a thumb print incorporating various species of fish, dolphins and birds.

“The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow,” Simon Hawkins, managing director of the MMPRC.

MMPRC had commissioned QUO Keen a Bangkok based tourism consultancy to research and design the logo and slogan.

“We have created a brand that stands for the Maldivian people, for tourism and for all of industry,” David Keen, chief executive of QUO Keen said.

The slogan Always Natural talks to the wonderful character of the people of the Maldives, to sustainability and to the ultimate tourism experience.

“The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists¬¶ rate as one of their main reasons for visiting the country,” chairman of Maldives Marketing and PR Corporation (MMPRC) said