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"As the national body of marketing we want to encourage best practices in terms of research, advertising, branding and sales," SLIM president Rohan Somawansa, President, said in a statement.
"Understanding the importance of these key pillars is aimed at encouraging marketers to be more research biased in their marketing decision making.
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SLIM will host a forum on 'The New mod-tradi consumer', on March 02 at Hotel Galadari, Colombo to discuss the evolution and latest trends in consumer behavior with an interactive session for participants to share experiences.
Key note speaker Uditha Liyanage, director of Sri Lanka's Postgraduate Institute of Management will speak on 'Identifying the new mod-tradi consumer'.
Shaheen Cader, managing director of Nielsen Company Lanka (Pvt) Ltd will speak on the latest consumer trends.
Imal Fonseka, managing director-Hemas Consumer and Srikanth Selladurai, Marketing Director - GlaxoSmithKline Consumer will share their experiences and contribute to t