(Press Release) Sony International (Singapore) Ltd. today announced the opening of a new digital imaging showroom in collaboration with Sri Lanka distributor CameraLK Pvt Ltd. Measuring approximately 2,000 square feet, this new store called Sony Camera Flagship Store located at No. 263, High Level Road, Colombo 05 will house the full range of Alpha digital cameras and accessories including Sony camera bags, flash units and battery grips& other Camera Accessories - in a one-stop, convenient location for photography enthusiasts. Besides photographic equipment, the new store will also retail Sony headphones, Bluetooth speakers and the Playstation 4 gaming console, games and supporting accessories. According to Anushka Gunasinghe, Managing Director of CameraLK Pvt. Ltd., “The opening of our new store represents a wonderful opportunity for CameraLK and Sony to collaborate on an exciting venture which can only benefit our customers in Sri Lanka.” He further added that “Given our expertise in distributing and retailingdigital imaging products plus Sony’s long, rich history of technological innovation, I’m confident that photography enthusiasts in Sri Lanka will find all they require here to satisfy their photography needs.” Masaki Matsumae, President of Regional Market Development Center - Sony South East Asia (A Division Company Of Sony Electronics (Singapore) Pte. Ltd.), further added- “I’m really excited about this collaboration with CameraLK as it aptly personifies the Sony spirit of “Kando”, which essentially means “an emotional involvement or the power to simulate an emotional response”. We do this by creating wonderful products that make you go “wow” and through having a unified experience.” Customers will also have the opportunity to test out the quality of the cameras and lenses through a special shooting area filled with colorful props. And for those seeking to expand their photography skills, a Sony Digital Workshop will be setup to conduct classes from basic to advanced photography techniques. The new Sony Camera Flagship Store will be open daily from 9.00am to 7.00pmon weekdays and from 9.00am to 3.00pm on weekends.