"We will focus on SMEs (small and medium enterprises), more that 90 percent of us are working with SMEs in other countries," Dinesh Saparamadu, head of Sri Lanka Association of Software and Service Companies (SLASSCOM).
"We want to be known for quality and ethics, which will be the differentiator."
SLASSCOM has 120 members who account for 90 percent of the exports.
Saparamadu said IT was now the country's fifth largest export and the industry wanted to push revenues to a billion dollars by 2015.
SLASSCOM was working with universities and higher education institutes to expand capacity and was also increasing awareness is schools with students and parents about opportunities available in the sector.
Saparamadu said the association has engaged a public relations firm in the UK to build international awareness about the country.
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Recently a sector report on financial and accounting services outsourcing had been released which potential investors who want to set up shop can use.