Ogilvy Digital, now a behavioural change company

AI automation technology digital

Neo@Ogilvy, Sri Lanka’s first and largest full service specialized digital media agency announced today its transformation into ‘Ogilvy Digital’, to better represent the company’s specialization and expertise in digital communication.

Moving beyond the scope of a traditional digital media agency, the company’s expansive service offering includes; Digital Creativity and Strategy, Social Media Management, Data-Driven Digital Marketing, Apps and Web Development, Digital Content Studio, a 24X7 Customer Engagement Centre and Online Reputation Management.

Commenting on the change and its significance, Irvin Weerackody, Chairman, Phoenix Ogilvy Group Sri Lanka said, “When we launched Neo@Ogilvy eight years ago, we aimed to set the benchmark for digital excellence, and have been the industry trailblazer to date. As a bold and nonconformist agency, Ogilvy Digital will now take us to the next level in the digital revolution with its wide service offering to clients. We are now a behavioural change company.”

With a growing team of over 50 members, Ogilvy Digital has groomed and produced a generation of creative digital professionals who have represented Sri Lanka at international communication competitions and festivals including Spikes Asia and Cannes Lions International Festival of Creativity.

Ogilvy Digital also takes leadership in developing burgeoning talent in the digital communication industry, which includes an ongoing partnership with the University of Sri Jayawardanapura, where the agency conducts a course in digital marketing, enabling students to gain exposure and insight into the various roles within the digital marketing world.

Ogilvy Digital’s proven track record as a trailblazing digital agency include local and international accolades such as winning the highest number of awards for digital at the EFFIE Awards in 2017 and being recognized as the ‘Rest of South Asia Digital Agency of the Year – Bronze’ at the Campaign Agency of the Year Awards 2018.