Regional Role

Nov 29, 2011 (LBO) – Sri Lankan celco Dialog Axiata said its Group Chief Marketing Officer Nushad Perera is to take up a regional role at the headquarters of the Axiata Group Berhad in Kuala Lumpur, Malaysia. The group currently has controlling interests in subsidiary operations in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia as well as strategic stakes in India, Singapore, Iran, Pakistan and Thailand.

“Perera will be a key member of the team that will spearhead the development and implementation of new businesses for the Axiata Group,” the statement said. “Perera’s new role will be in the capacity of a Senior Vice President within the group strategy function of the Axiata Group, and will commence in January 2012,” a statement said.

Perera, a long standing member of Dialog’s senior management team, headed the marketing function of the group for 13 years since 1998. He was also the founding chief executive of Dialog TV, the group’s television arm.

œNushad was a key and founding pillar of the leadership team which propelled the company from its beginnings as the fourth entrant to the mobile sector, to an undisputed market leader, said Hans Wijayasuriya, Dialog Axiata group chi