The company hired a full-time marketing specialist to spearhead the efforts.
The company said industry veteran Jim Hogan, a former IBM sales executive, has joined the company as vice president of business development, the first sales and marketing executive to join WSO2.
œJim will take on all the business development in the US, which I had been handling from here till now, Weerawarana said. œTo reach the US and European markets we need a physical presence there to talk actively to clients on a day-to-day basis, which is difficult to do from here.
WSO2, which has operations in Sri Lanka, the United States and United Kingdom, is an open source Web services company comprised of technology executives from IBM, Microsoft and Computer Associates