Sri Lanka apparel exporter sees faster lead times

Nov 16, 2011 (LBO) - Brandix, one of Sri Lanka's top apparel exporters, expects lead times to deliver new designs to shrink rapidly in future given fast changing consumer fashions within the next two years. Rapidly shrinking lead times would be one of the biggest challenges for the apparel industry, Brandix chief executive Ashroff Omar told supply chain representatives from 15 countries at a company vendor summit in Colombo.

"The growing demand for ˜instant gratification’ by trend-driven consumers could result in manufacturers being given hours rather than days to deliver new designs within the next 18 to 24 months," a statement quoted Omar as saying.

In order to respond, the apparel industry would have to find ways to use the latest advances in information technology to fully integrate multiple supply chains of vendors, manufacturers and retailers to deliver at high speed, Omar said.

He said there was a need to find ways to use the vast amount of accumulated data at the industry’s disposal to change the game by enabling it to proactively drive fashion trends with technology rather than react to them.

Customers also wanted products to be more eco-friendly.

Iresha Somaratn

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