Sri Lanka develops 5-year tourism strategy

July 28, 2011 (LBO) – Sri Lanka has formally approved a five year strategy to develop the tourism sector including domestic tourism as arrivals go up after a 30-year war, the government’s information office said. The cabinet of ministers had approved the plan submitted by the ministry of economic development, headed by minister Basil Rajapaksa.

The strategy addresses capacity and manpower requirements, infrastructure development, improving service standards, marketing and promotions, public relations, tourist safety and domestic tourism.

It is estimated that the sector can create 500,000 direct and indirect job opportunities by 2016, the information office said without elaborating.