Sri Lanka exporter targets domestic flower market

Dilshan Wirasekara, Chief Executive Officer of First Capital Treasuries PLC

Oct 27, 2011 (LBO) – A Sri Lankan horticulture exporter said it has begun targeting a growing domestic market for cut flowers and horticulture. Hayleys Agriculture, a division of the listed Hayleys group, said it had begun appointing agents and distributors and can double production at its 18 hectare facility in the central hills of Sri Lanka.

“We can increase production to 100,000 flowers a month whenever we want to,” Rizvi Zaheed, managing director of Hayleys Agriculture said in a statement.

“Up to last year, 100 percent of our production was exported, but already the local market accounts for 5 percent, and domestic demand is projected to increase.”

The increasing number of garden shops and nurseries springing up in urban areas is evidence of the growing interest in home and garden beautification in the domestic market, he said.

Hayleys Quality Seeds and Flowers has been in the business of nursery management, production of hybrid flower seeds and growing, harvesting and exporting flowers and young plants, for three decades.

The firm is helping distributors who want to enter the business develop a