Sri Lanka Finlays to target Middle East emigrants

The ousted Sri Lankan Prime Minister Ranil Wickremesinghe is seen during a press conference after a special parliamentary session at the Parliamentary complex, Colombo, Sri Lanka on 14 November 2018. Following a stay order issued by the Sri Lankan Supreme Court effective till 07 December 2018, Sri Lankan Parliament was reconvened on 14. Sri Lanka's Supreme Court on Tuesday (Nov 13) overruled President Maithripala Sirisena's dissolution of Parliament and ordered a halt to preparations for snap elections next year. (Photo by Tharaka Basnayaka/NurPhoto via Getty Images)

Mar 05, 2013 (LBO) – Sri Lanka’s James Finlays Colombo Plc, a key exporter of tea to the Middle East said it would make more efforts to market its brands to migrant communities from the region in Europe, North America and Australasia. James Finlays said 84 percent of its tea exports were in consume packs smaller than one kilogram is size.

James Finlays had exported 5.1 million kilograms of tea in 2012 despite a three month disruption in to the Syrian market where it’s the firm said its Istikan branded tea enjoyed a strong market.

The firm said its exports to Iraq, Kuwait, Saudi Arabia the UAE under its Alwazah brand and ethnic Arab communities in North America, Europe and Australasia were maintained at the same level.

Exports under private label brands to Japan and Europe had increased, the firm said.

In the near term there did not seem to be a quick end to social and political changes in the Middle East.

“Our focus therefore will be to enter new markets where hitherto we have not had a sizable presence,” the company said.

“We will allocate more resources to pursue these opportunities, while drawing on our network of international trading connections.

“Migrant populations in the We