For all other categories (3+, 4, 4+), Sri Lanka is more expensive than the non-Sri Lanka market segments, the report said.
It compared room rates in Sri Lanka, which have gone up following an influx of tourists after the end of the island's 30-year ethnic war, with those in Thailand, Indonesia, Vietnam and Kenya
Capital Alliance said the tourism industry in Sri Lanka in the past has mainly attracted "low to middle income travellers who have a greater income elasticity of demand on recreational activities."
It noted that the government now intends moving away from mass scale tourism to attract upscale traveller