Sri Lanka tea brand expands China café franchise, R&Ds new products

(L-R) : Jeevith Senaratne, Director Operations - Star Garment Group; Shanaka Rabel, Group Chief Digital and Transformation Officer - Stretchline Holdings Ltd; Janaka Botejue, Chairman – Bernard Botejue Industries; Sanjeewa Kodikara, Chief Information Officer- Hirdaramani Group

Aug 24, 2012 (LBO) – Sri Lanka’s HVA Foods, a branded tea producer and exporter said a franchise tea café network in China had expanded to 25 in the past year, while the firm was also researching new forms of delivering tea to customers. First established in 2009, the franchise network grew to 20 by the past year.

In Sri Lanka, the firm has also established a luxury tea lounge ‘Heladiv Tea Club’ at an old Dutch Hospital in Colombo’s central commercial district.

In earlier years HVA launched ready to drink tea pack under its ‘Heladiv’ brand.

“Our marketing efforts in attracting consumers are totally different to traditional methods practiced by the vast majority of companies,” chairman Rohan Fernando told sharesholder in the annual report.

“We have strategized the designing of consumer packs to virtually talk to the consumer and thereby create a bond between the purchaser and the product.”

The firm’s tea extraction plant has exported bulk tea extracts to several Asian and Far Eastern markets for trials.

It was also introducing ‘ready to dilute and drink (RTDD) tea mixes.

“These products are still considered novel and require further marketing efforts to grow into regular business,” chairman Rohan Fern

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