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Sri Lanka tourism industry should focus on niche: officials

Oct 12, 2010 (LBO) - Sri Lanka's tourism future lies in focusing on niche products and not in the mass market, given its small size and excess capacity in competing destinations, industry officials said.
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The country's target of attracting 2.


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5 million visitors and adding 25,000 rooms by 2016 might not be achievable nor desirable, they said.

"Sri Lanka is a small country, densely populated, with lean infrastructure," said Malin Hapugoda, managing director of Aitken Spence Hotels, a big operator in Sri Lanka and the Maldives.

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"So we can't grow in numbers like Thailand. We need to be aware of our carrying capacity - and assess the potential impact of 2.

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5 million tourists on the country."

Hapugoda said the government target of visitor numbers and building rooms was a target to aim for but might not be achievable.

"With all the constraints we face it will be virtually impossible to attain but it's a target people will go," he told the annual conference of the Institute of Certified Professional Managers.

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Hapugoda said Aitken Spence's strategy was to target niche market, high-yielding tourists, given the country's small size and its bio-diversity attractions.

"We should use the

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