Oct 14, 2014 (LBO) – Sri Lankan companies need to adopt and engage more with the customers digitally to drive value creation and to face competitive market, a digital expert said. œAny company is in the market is for nothing but to create, deliver and capture value, Peter D’ Almeida, Managing Director and Chief Executive of, N*able said.
œThat’s the only purpose of any company’s existence,
œToday the market has changed tremendously and the change has driven by the disruptive technology,
œThe market has fully adopted to digital. Our customer has changed. They are well informed, they have groups. They are well ahead from us of the game,
œBut companies have not adopted technology as fast as they should.
He was speaking at an enterprise summit on œWhy should social, mobile, analytics and cloud be in your transformation agenda held Colombo yesterday.
The summit was organized by LBR and the LBO.
About 6.8 million people in the world use smart devices and 1.7 million people use social. More than 400 million people use twitter globally, data showed.
About 20 percent of the population use smart devices in Sri