World Export Development Forum creates opportunity for PPP’s

Sujeewa Senasinghe

With the recent launch of the WEDF 2016 to be held in Sri Lanka in October, the EDB has taken a bold step towards creating a true sense of the word of Public, Private Partnership.

Several leading professionals who have been invited from national chambers and product associations to steer various “action groups” have been appointed to head six different Committees tasked to map strategies and plan  all aspects of arrangements to successfully hold the 2 day conclave which is the 16th edition of the WEDF.

The Committees are organized as:

1) Event and Destination Management – Program and Local Speakers

2) Committee on Mini Exhibition, Local Participation mobilization, B2B Program and women’s 3) Committee on Touristic Packages, Field Factory Visits, Visa and Protocol Arrangements and Conference Packs)

4) Committee on Sponsorships

5) Committee on Publicity and Media) Committee on Financial Arrangements .

Each of these committees is represented by a senior EDB official who will be the focal point for the respective subject committees. The private sector will drive these committees and in turn the EDB officers will implement the plans of the steering committee. In addition, senior officers of Board of Investment of Sri Lanka, Ministry of Foreign Affairs, Sri Lanka Tourism and the Department of Commerce are also working hand in hand with all chamber representatives in organizing coordinated work plans based on given time targets and deliverables.

The main Steering committee isoverseen by Hon State Minister for International Trade, Hon. Sujeewa Senasingha and EDB chairpersonIndira Malwatte.  Two co-chairs have been appointed Mrs. JeevaniSiriwardena Additional Director GeneralEDB and Mr. Fazal Mushin the Chairman of  The Exporters Association of Sri Lanka toreview the progress on all aspects, on a continuous basis,giving directions and clearances where necessary ensuring quick decision making process. This engagement on PPP has been championed by the Hon. MalikSamarawickrama, Minister of Development Strategies and International Trade, who has ensured a free hand for this committee to perform.

WEDF of International Trade Center, a Geneva based UN body is a unique global conference and business to business (B2B) matchmaking platform dedicated to supporting trade-led development. More than 600 business delegates will participate making this event one of the largest business promotion events to be staged in Colombo. The Export Development Board (EDB) is the co-host of this program, while the International Trade Centre (ITC) providing all the support to stage this event .in Colombo in October this year.

In addition to the expected economic benefits of the WEDF it has open new vistas for effective private and public sector engagement in implementing nationally important events.