Four Play

October 02, 2006 (LBO) – Dialog Telekom has picked up a radio and television frequency license, which gives them the edge to rollout a host of infotainment services ranging from television to mobile phone services. A unit of Telekom Malaysia, Dialog picked up the frequency by acquiring a 90 percent stake in Asset Media (Pvt) Ltd for 325 million rupees, the telco said Monday.

Asset Media’s promoters Nihal Seneviratne Epa and Lasantha Milroy Pieris will retain a minority 10 percent stake. A greenfield operation, Asset Media also comes with its own broadcasting studio, a free-to-air and pay tv license.

The digital convergence, also known as quadruple play or four-play, allows Dialog to offer cable television, broadband, fixed-line and mobile telephone services.

The strategic diversification into the television broadcasting allows Dialog to move into digital terrestrial broadcasting, direct to home or DTH and mobile television services, its CEO Hans Wijayasuriya said.

The investment, he said, keeps pace with global dynamics of convergence where communication and media technologies merge with telecommunication services.

Ten months ago, Dialog moved into the broadband market by picking