We want to showcase Sri Lanka as an international hub which
drives the direction for swim and resort wear in the world. In addition to
this, we also want to highlight Sri Lanka as a world class tourist destination
for a tropical holiday” said
Ajai Vir Singh, Founder and Managing Director of Colombo Fashion Week.
The upcoming Swim and
Luxury Resort Wear ’20 edition will feature prominent names in Sri Lankan
fashion design such as Sonali Dharmawardena; Meraki; Rum Punch; Koca; Pigeon
Island; Maus; Peronie Stefel; La Pard and launching for the first time will be
Wraith by Dinesh Chandrasena. Among the international desginers, several
renowned designers will showcase this season, namely Wendell Rodricks; Aqua
Blu; Studio Verandah; Aviva; Niveditha Saiboo; Eka by Rina Singh; and ITR.
The Title Partner of
Swim Week Colombo, OLU Tropical Water, a premier Sri Lankan brand of natural
mineral water will add a little sparkle to its partnership with Swim Week
Colombo by unveiling Sri Lanka’s first brand of sparkling water – Olu Tropical
Sparkling.
“Swim Week Colombo
has established itself as a key event in the Asian fashion calendar and this
year’s festivities coupled with the Celebrate Colombo creative festival
showcases Sri Lanka as a fashion and tourist hub.” stated Shalindra
Fernando, Chief Executive Officer of Liquid Island (Pvt) Ltd, which owns and
operates OLU Tropical Water.
Celebrate Colombo 2019 will
feature an Art Exhibit, which will bring together an unprecedented 45
established and emerging Sri Lankan artists to collaborate on a
never-before-seen project which embodies the spirit of Sri Lanka. A Food
Festival will take place with partner restaurants and hotels packing a
flavourful variety of events throughout the week. There will also be a series
of Curated Music Events which will add to the celebration, and pockets of live
music events will dot the city during the week’s festivities. CFW Fashion Films
has established itself as a platform to merge the creative talents of both
designers and young film directors to communicate their outstanding vision and
creative depth. To round up the week with a finale to these events, Celebrate
Colombo will conclude with a spectacular themed after party at Café Français.
In addition, the week’s
events will include the Responsible Fashion Summit, now in it’s third year. The
Responsible Fashion Summit is a high-level knowledge sharing platform which
brings together thought leaders, creatives, and thinkers from Sri Lanka and
around the world to discuss ideas which can be implemented to create real
solutions for a sustainable fashion and apparel industry. This edition of RFS
focuses on oceans and plastics and its role in the “Journey Towards Circularity”.
Swim Week Colombo is a technical
collaboration with state-of-the-art swimwear manufacturer, Linea Aqua, which is
the Official Manufacturing Partner. Through this partnership now in its fifth
consecutive year, Swim Week Colombo hopes realize its vision to position Sri
Lanka as a hub for swimwear design and manufacturing amongst the global
creative class.
Swim Week Colombo has formed
relevant and strategic partnerships with Sri Lanka’s leading brands and they
all play an important role in pushing the annual event to the international
level. Olu Tropical Water as Title Partner; Nations Trust Bank American Express
as the Official Fashion Card; Shangri-La Colombo, Hilton Colombo and Galle Face
Hotel as the Official Hospitality Partners; Jaguar Land Rover Sri Lanka as the
Official Automobile Partner; Vaseline as the Official Skin Care partner; MAS
Linea Aqua as the Official Manufacturing Partner; Wine World as the Official
Lifestyle Beverage Partner; Ramani Fernando as the Official Hair and Make-Up
Partner; Vision Care as the Official Fashion Eyewear Partner; Coca Cola Sri
Lanka (Pvt) Ltd, Turkish Airlines, Taj Samudra Colombo, Park Street Mews and
Dutch Hospital Shopping Precinct as Official Food Festival Partners; Scope
Cinemas as the Official Fashion Films Partner; The Faculty of Art at the
University of Colombo as the Official Art Exhibit Partner; Wijeya Newspapers as
the Official Print Media Partner; We Are Designers as the MullenLowe Sri Lanka
as the Official PR Partner; and Emerging Media as the Official Outdoor Digital
Media Partner. All of these entities share and extend their support towards the
vision and aspirations of Swim Week Colombo.
