GSMA Global
Mobile Awards 2020, popularly known as the GLOMO Awards, scheduled to be held
in Barcelona in February 2020, where winners will be announced.
This recognition is yet
another feather in the cap for Mobitel which has embarked on far-reaching green
sustainable initiatives powered by its core strength – technology. Mobitel
partnered with Thuru’s intriguing digital reforestation innovation startup by
being the technology and communication partner for Thuru and by co-innovating
together to introduce many services and features with newest technology trends
to make this initiative a game-changer. Mobitel and Thuru applied for GSMA
GLOMO Awards under ‘Tech4Good – Best Mobile Innovation for Climate Action’
category and was shortlisted for the same. GLOMO Awards recognise and celebrate
those innovators who continue to build a connected world where mobile is
enhancing our everyday lives, helping improve education, enabling greater
political participation and driving higher economic growth. The awards
celebrate major milestones and deep impact that mobile communications and it
can be identified as the ‘Oscars of the mobile industry’ and help keep the
spirit of innovation alive within the industry.
Thuru was one of the 10
finalists of the Season 2 of ‘Kotiyak Vatina Adahasak’, Sri Lanka’s first-ever
innovation and entrepreneurship based tech reality TV show powered by Mobitel,
as part of its strategy to launch sustainable products and services. With the
aim of bringing joint synergies and strong potential for collaboration, the
show brought Mobitel and Thuru to collaborate on reforestation initiative.
Through the Thuru app, people can plant a real tree and monitor its progress.
People can plant trees and upload images and details and the app will
automatically generate points, and the person can climb up in the leader board
as a true nature hero. The longer the person takes care of the tree and uploads
images, the more points he gets. It will be a guide to tree planting and will
help users link up with like-minded nature lovers and tree huggers across the
globe. To promote a green mindset, Mobitel is extending a special data offer
for Thuru users entitled, ‘Join Thuru, plant trees and earn Green Bytes (Data)
from Mobitel’.
‘Reforestation
initiative through Technology’ is one of the many under the purview of
Mobitel’s green initiatives, as it breaks new ground in other sustainable areas
such as utilizing renewable energy for its base station operations and
promoting E-bill with a catchy campaign by planting trees for each E-bill registration
of its subscribers along with Thuru. Mobitel plants trees in Mobitel base
station locations to promote urban forestation and to offset/minimize the
carbon dioxide emission caused by entire network. As the National Mobile
Service Provider, Mobitel has taken on the mantle of a mentor to nurture tech
entrepreneurs and innovative startups that can succeed as successful
businesses.
Mobitel, under its credo, ‘We Care. Always’, is focused on environmental and social responsibility initiatives and this collaboration provides an ideal balance of both technology and greening, while engaging the larger community to become conscious of the need to reforest Sri Lanka for future generations. Mobitel is continuously supporting and encouraging tech entrepreneurship in Sri Lanka, through many initiatives, to offer encouragement for innovators.
(Press Release)
