Daraz reinvents: A new perspective for SL’s e-commerce
Daraz is entering a new phase of its journey towards creating exceptional
user experiences and developing a digitized ecosystem. Embarking on an exciting
initiative to relaunch its brand, Daraz hopes to reaffirm its
position in the lives of e-commerce users across the region. Alongside tech
leaders across the globe, Daraz hopes to add a new
perspective to the role of e-commerce in day-to-day life, evolving and adapting
to suit the demands of today’s world.
Multinational companies across
the globe rebrand for several reasons inclusive of, but not limited to the need
to target a different audience, to improve brand consistency and to
differentiate from the competition. Accordingly, Daraz too is undergoing a rebranding initiative, aiming to revolutionize the
e-commerce user experience. With the dawn of this new era, Daraz promises a more exploratory and personalized experience, focusing on
creating experiences, not just selling products. Furthermore, Daraz will ensure quality services and products while creating new avenues
of entertainment and engagement.
This evolution of Daraz will facilitate a streamlined customer experience, taking customers
exactly where they want to go, via the Daraz app. As a tech-centric
brand, Daraz hopes to change the lives of its users while
living up to its brand promises of making experiences personal, delivering on
its promises, continuously innovating and nurturing a generosity of spirit.
Daraz Group raised the bar in 2021, with record-breaking statistics across
the board. The engagement of over 100,000 SME sellers coupled with 70 million
active users in November resulted in a consistent 100% year-on-year growth in
orders. With the accelerated digitization brought about by the continuation of
the COVID-19 pandemic, undeniable opportunities for growth presented
themselves.
Through the extensive
investment of efforts and resources in Sri Lanka, Daraz has grown from strength to strength. Daraz has heavily invested in the education and training of its employees
and the SMEs that utilise it as a platform through the Daraz University. In addition, Daraz has showcased its focus
on uplifting communities within Sri Lanka by providing education and community
support via Daraz Cares. This initiative has supported countless
communities across Sri Lanka.
While uplifting
communities through the power of e-commerce, Daraz assures an exciting new age with enhanced user and seller experiences.
Stay tuned for more information on this exciting initiative by Daraz!