Marketing Mix – Lanka Business Online

The advertising industry will abandon the 18 year old SLIM awards for one of its own, with greater emphasis on creativity.
The advertising industry will abandon the 18 year old SLIM awards for one of its own, with greater emphasis on creativity.

SLIM Chance

SLIM Awards chief Louie Dias told LBO on
Thursday that the awards committee had accepted atleast 75 percent of the 35
or so recommendations made by the two associations.

Dias added that SLIM was primarily a