Sri Lanka’s first state-run consumer Loyalty Card to launch tomorrow


Nov 07, 2019 (LBO) – Sri Lanka’s first state-run FMCG Loyalty Card “Abhimana” will be launched tomorrow.

The largest retail supermarket chain in the country, Lanka Sathosa Ltd (LSL) is embarking on this major initiative to expand its customer base while meeting the competition.

Lanka Sathosa Limited (LSL) expanded its island-wide branch network to 423 and has become the largest supermarket chain in Sri Lanka today.

LSL Loyalty Cardholders will be able to use the card in any branch, with many benefits including discounts from the 423 outlets.

A nominal subscription fee is to be levied when the Abhimana Card is first issued to the consumer while it is to be issued free of charge to pensioners, government employees, and the military personnel.

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