Sri Lanka tourism launches new brand to attract millennials

Sri Lanka tourism launches new brand to attract millennials : OBG

Dec 05, 2018 (LBO) – A rebranded Sri Lankan tourism industry is looking to increase visitor footfall through multi-pronged marketing efforts, while seeking to shake off concerns over recent political developments. Unveiled at London’s World Travel Market 2018, the slogan aims to capture the diversity, richness and authenticity of Sri Lanka, with a focus on young […]