Band Strategy

A series of concerts by international artists is expected to put Sri Lanka on the centre stage in the global arena. rn

rnThe Commerce and Consumer Affairs Ministry initiative will kick off in December with UB40, the UK based reggae band from the 1980s playing to a packed audience at the Parliament in Colombo. rn

rnThe Ministry
quote s strategy is to bring down popular bands regularly to increase the profile of Sri Lanka.rn

rnMonies to pay for the concert will come from ticket sales and sponsorships say ministry officials, adding that the government would not incur any cost for the promotion. rn

rnThe Ministry says it is working out the final details for the concert, including finding sponsors for the show.