July 28, 2007 (LBO) – People’s Bank is on an aggressive drive to raise deposits this year, with an enhanced target of 30 billion rupees, a top official said. With the re-launch of the bank’s ˜Jayasiri’ low cost mobilisation scheme, People’s Bank is geared to reach the higher target and promote the saving habit in the country, Ashoka de Silva, General Manager of People’s Bank said.
The People’s Bank has a large network and can directly contribute to improve the domestic savings ratio. So we are now looking at a 30 billion rupee target of savings by the end of this year, de Silva said.
People’s Bank has a network of 600 branches and service centres scattered around the country and a strong brand image built up over the years.
This year it won the People’s Choice or Pop award for top national brands in the financial services category again.
The Pop award is based on a sample of Sri Lankans from all over the country.
This is an award based on the survey run by AC Nielson International, using a sample of people aged 15 to 61, de Silva, told ETV’s Money Report program.
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