Did SLIM slip?

Guest Columnist Harsha de Silva makes his observations on the validity of the recent National Icon awards presented by the Sri Lanka Institute of Marketing [SLIM] and given wide publicity. Guest Columnist Harsha de Silva makes his observations on the validity of the recent National Icon awards presented by the Sri Lanka Institute of Marketing [SLIM] and given wide publicity. I restrict my observations to one specific category termed “Leader with Sri Lankan Values” awarded to the President by Mr Nalin Attygalle, a past President of SLIM.

It is important we understand what this award actually is, as it is improper for persons to provide and others to receive political mileage from what appears to be a technically flawed award. The rest of the awards do not impact upon the public, so it is immaterial who wins or looses.

The Daily News of 31 March reporting the unveiling of the awards refers to Mr. Attygalle as saying “TNS our partner which is one of the largest research agencies in the world mobilized their experienced staff to interview over 2,600 family units across the country.”