Driving Experience

Sept 03, 2013 (LBO) – German automaker Porsche is expecting to boost sales in Sri Lanka which have been hurt due to tax hikes with its newly launched Cayman model and a hybrid to be introduced soon, officials said. “The market in Sri Lanka is maturing nowadays and we have seen lot of interests in the Porsche brand and model itself,” Alexandria Senanayake, head of marketing communications at Eurocars (Pvt) Limited, agents for Porsche said.

The firm launched the latest Porsche Cayman model in Sri Lanka.

Eurocars, which has had the Porsche agency since 1996 had sold 52 vehicles in 2012, but sales had fallen to 26 last year following a tax hike on cars.

“For this year, we expect a decrease in the sales volume which we attribute to a variety of fiscal and legislative factors carried over from 2012,” Senanayake said.

“Despite the challenging market, we have to date confirmed order intakes of 12 vehicles that will be delivered to customers in upcoming months and we anticipate that both turnover and sales will gradually increase up to the end of 2014 in comparison to 2013.”

Though Porsche’s sales in Sri Lanka were about one percent of regional sales, the German automaker sees more potential in t