Inclusive Award

Dec 10, 2010 (LBO) – Dialog Axiata, Sri Lankan’s largest mobile firm, said a service which provides a virtual marketplace and delivers prices from key produce markets in the island has won a global award for mobile commerce. ‘Dialog Tradenet’ uses mobile text, voice and internet to deliver price information which is useful especially for small farmers who need timely price information to make decisions.

The “World Summit Award Mobile’ is an initiative of the United Nations World Summit on the Information Society (WSIS), in collaboration with UNESCO, UNIDO and the United National Global Alliance for ICT and Development.

“Dialog is passionate about leveraging the power of the mobile phone to bridge economic divides, and disparity with respect to the access to opportunity,” Hans Wijayasuriya group chief executive of Dialog Axiata said in a statement.

“Tradenet seeks to attack information asymmetry with respect to the trading of goods and services across geographies and multiple layers of the socio-economic pyramid.”

The service won gold at for ‘mobile-Inclusion and empowerment’ at the World Summit Award Mobile. It can be accessed at www.tradenet.lk or by dialing 977 from a Dialog Axiata phone.

Sri Lan