The tendency to ape Western cuts and style in recent years has seen the country's own rich craftsmanship take a backseat.
But a reversal in the trend was evident at this year's Wills India Fashion Week, where classic couturier Tarun Tahiliani marked the return to traditional craft with hand-made Indian fabrics and embroidery in his signature draping style.
"I consciously used Indian fabric. I feel we've been a little too Western," Tahiliani said after his show at the event, one of the two most prestigious events on the Indian fashion calendar.
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Tahiliani's theme at the show was "Return to The Craft" highlighting qualities that he said had been lost in the "hyper-explosion of brands, stores, distribution and price wars".
In keeping with his theme, the designer showcased gilets (sleeveless jackets) over tiny T-shirts, sarongs and his trademark sari drapes held together by embroidered belts.
Tahiliani, whose previous shows had a more international flavour, is not alone in his