Label Rules

Nov 03, 2012 (LBO) – Sri Lanka’s Ceylon Tobacco Company, a unit of British American Tobacco has gone to the court of appeal against new labeling rules by the island’s health ministry which requires graphic labeling. Health agencies, starting from US surgeon general’s office under Luther Terry, a former John Hopkins University professor and the World Health Organization have been in the forefront on the battle against tobacco.

Tobacco was a product ‘discovered’ by the rest of the world after European explorations of the American continent, where native Amerindians were found to use the product.

Its widespread use came with the invention of a cigarette making machine by James Albert Bonsack in 1880 which made them less expensive. Until then hand rolled cigarettes and cigars had been a so-called luxury item.

“Given that the matter is before court and the outcome of the same is uncertain, we cannot assess and therefore comment on the potential consequences of or effects thereof on the company’s future prospects at this point in time,” the firm said in a stock exchange filing.

Sri Lanka’s new tobacco labeling rules were published in August by the health ministry, with manufactures having to comply with