Medicine Men

Feb 23, 2008 (LBO) – Sales representatives of Sri Lankan medical firms are to be given identity cards through the pharma industry and given access to government hospitals during specified hours. They would also have to observe a strict code of conduct under a deal worked out between the industry and the health ministry to regulate access by pharmaceutical salesmen.

The Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI) said in a statement it would take strict action against members who violate the agreement and code of behaviour.

Under the deal, the health ministry will issue identity cards to medical representatives of pharmaceutical companies to enter government health institutions.

“The identity cards will be issued only through the SLCPI and all member companies will have to abide by the Code of Pharmaceutical Marketing Practices and the Code of conduct for Medical Representatives,” the statement said..

The new regulations will restrict visits by medical representatives to state hospitals and medical institutions to only three days of the week between 12 noon and 2 p.m.

The medical representatives have also been told not to occupy the doctors’ car parks o