Sri Lanka Cricket hunts for new sponsors

Nov 25, 2008 (LBO) – Sri Lanka Cricket has sought new commercial deals to sponsor the national team during their local and foreign tours, which include a visit to India. SLC’s main source of revenue comes from selling television rights.

Dubai-based satellite broadcaster Ten Sports’ 50-million dollar deal ends in 2009 after the island’s sports ministry cancelled a previous administration decision to extend it till 2012 without a proper bidding process.

Meanwhile, Sri Lanka is trying to work out a 70-million-dollar sponsorship deal with the world’s richest governing body — the Board of Control for Cricket in India (BCCI) — for a 10-year financial bailout package. The island’s richest sporting body said it is selling the rights to clothing and team sponsorships from February 2009 to January 2012, which includes the International Cricket Council World Cup in 2011.

Dilmah Tea, Sri Lanka’s leading high-value tea exporter, currently has the rights to sponsor the national team till December 2008.

MAS Group, the country’s leading apparel manufacturer, has the rights t