Sri Lanka Cricket seeks new clothing partner after Reebok deal falls through

June 22, 2012 (LBO) – Sri Lanka Cricket has sought a new clothing partner, after India’s Rebook failed to renew the contract when the tender was awarded this month, a statement said. The governing body this month announced multi-million rupee contracts for clothing, soft drinks, energy drinks and food to a number of Sri Lankan and Indian companies for three-years.

Reebok failed to honour the financial obligations and failed to sign the contract as required by Sri Lanka Cricket, the statement said Friday adding that the clothing company failed to live-up to expectations.

Reebok currently clothes the national team, which this week won the one-day series against visiting Pakistan.

According to Reebok’s communication to SLC the failure was due to their business and current financial situations, Sri Lanka Cricket said adding that they were calling for fresh tenders for a new clothing partner immediately.

Sri Lanka, which began a three-Test series with Pakistan in Galle on Friday, however, has Pepsi to cheer for, with India’s Varun Beverages securing the rights for soft drinks.

Sri Lanka’s Ceylon Cold Stores PLC, popular for its food, ice cre