Sri Lanka Etisalat creates active market for Android App development

Feb 20, 2013 (LBO) – A marketplace created by Sri Lanka’s Etisalat is helping the development and sale of Apps for smart phones based on the Android operating system, and has been recognized in a United Nations report, officials said. The UN Conference on Trade and Development in its information economy report 2012 said Etisalat’s App Zone has promoted the development of locally relevant applications and were earning money from their sale.

Chief executive of Etisalat Sri Lanka Dumindra Ratnayaka said developers get as much as 70 percent of the revenue and the operator and its technology partners share the rest.

Already there were about 20 very successful developers, he said.

There was also a book hub where e-books were made available with M D Gunasena, a Colombo based publishing house.

He said Sri Lankan software firms Hsenid and Microimage created the market place and book hub.

Budding Sri Lankan authors had a better chance of getting wider readership by using the book hub. Though writers will still have to go through a publisher he said the cost of publishing an e-book was negligible when compared to physical books.

He said authors had a global readership and they could use social media to publicize