Sri Lanka explores tourism market potential in Switzerland

Nov 06, 2018 (LBO) – The Sri Lanka Mission in Geneva in collaboration with Sri Lanka Tourism Promotion Bureau organized the islands participation at a tourism exhibition in Switzerland.

iViaggiatori is the prestigious tourism event that takes place annually  in the Italian speaking canton in Switzerland, and is recognized as one of the prominent tourism trade fairs in Europe.

The joint effort made by Sri Lanka Mission in Geneva and Tourism Promotion Bureau is timely as Sri Lanka is gradually becoming a popular destination for Swiss tourists.

This is further facilitated with the introduction of Swiss Air chartered flights “Edelweiss Air” twice a week starting from 03rd November this year for Zurich-Colombo-Zurich sectors.  Sri Lanka’s recognition by Lonely Planet as the number one popular tourist destination for 2019 will complement the Sri Lanka’s promotional efforts in the Swiss market.

The Swiss International Holiday Exhibition attracts around 20,000 participants from among travel agents, tour operators, tourism related professional.

This annual exhibition was started in 2003 and the exhibition area has expanded over 30% with the increasing number of exhibitors from all-over the world. 2018 edition is participated by over 250 exhibitors from the countries such as Italy, Switzerland, Sri Lanka, India, Spain, Cyprus, Canada, Germany, Tanzania, Croatia, Ethiopia, Costa Rica, Chile, Austria, Maldives, Lithuania, Greece, South Africa, Indonesia, Uganda, Mongolia.

This year, altogether six (06) companies represented Sri Lanka’s tourism business sector participated in this exhibition namely, Karusan Travels, A. Baur & Company Travel (pvt) Ltd., Lets travel, Ayu in the Wild Holidays, Coral Sands Hotel Ltd., and The choice – Gem & Jewellery.