Sri Lanka Smart phone sales taking off: Singer

Oct 30, 2013 (LBO) – Smartphone sales are taking off showing fast growth, Singer Sri Lanka, a top consumer durables retailer which launched a slim phone targeting domestic and tourist markets said.

Smartphones have an operating system which can run many applications, similar to a small computer, while remaining connected to the internet compared to so-called older feature phones which are now in wide use.

Singer has become a distributor for Huawei, a Chinese telecom equipment maker.

“It’s quite obvious that globally consumers are getting tech savvy everyday and Sri Lanka is no exception,” Mahesh Wijewardane, commercial and marketing director of Singer Sri Lanka said.

“They are even smarter irrespective of whether they come from urban or rural, when it’s come to mobile phones.

“Also mobile phone is the most penetrated gadget in the household which keep flowing with the advancement of technology and inspire people to have novel products.

“That’s where we figured as the distributor of Huawei mobile phones distributor in Sri Lanka we should take the lead,” Wijewardane said.

This week Singer and Huawei launched its Ascend P6 smart phone in Sri Lanka.

“The plan to launch Huawei phones in Sri Lanka under our own brand was approved three years ago,” Daniel Sun, chief executive of Huawei Lanka said.

“We have spent the intervening period studying the market and culture. Now we are ready.”

The Huawei says its Ascend P6 is the slimmest Smartphone in the world, and measures 6.18 millimetres. The Smartphone comes in Black, Pink and White colours.

It runs on Android OS, v4.2.2 (Jelly Bean), an upgradeable operating system, and is priced at 59,999 Sri Lankan rupees.

Singer Sri Lanka chief executive Asoka Peiris says since the smart phone market is increasing globally the product is targets all South Asian customers.

“There are tourists arriving from our neighbouring countries like India, Bangladesh, and Maldives and in this country they are buying a smart phone and fly back,” Peiris said.

“So we do not only launch in Sri Lanka we also launched it to the South Asian market.”

Singer has been household name in Sri Lanka for sewing machines for decades but it is now known for a range of consumer durables including refrigerators, televisions and also computers.

Peiris said feature phone sales of Singer have increased by 75 percent over the last year while smart phones have increased by 1900 percent.

“To date the value of sales of mobile phones is slightly more than domestic sewing machines and let me tell you that we do sell lot of domestic sewing machines,” Peiris said.